What Prospecting Is – And Isn't

What Prospecting Is:


Calling past clients

Calling people in your sphere of influence

Calling expired listings

Calling FSBOs

Cold calling for listings and sales

Knocking on doors

Hosting open houses

Calling absentee owners

Cold calling from lists of names

What Prospecting Isn't:


Mailing magnets, calendars, and almost anything else

Setting up a website

Joining service organizations

Wearing your name badge

Placing magnetic signs on your car

Sponsoring a community sports team

Doing floor time

Answering e-mails

Pinning your business card on bulletin boards
While marketing is all well and good, prospecting is the pathway to sales success.