Right Sale Price For Seller Is Buyer's Call

Proper pricing is critical to a timely sale in any market. Yet, some home sellers today  still want to set their price in relation to what they have paid themselves or their neighbors have sold for or/and are asking now, sometimes ignoring current market conditions and the differences between homes.

When pricing a home - especially in today's housing market - we find it's helpful for sellers to understand what governs a buyer's decision to purchase.

Here is a quick look at how buyers view price:

1. Monthly payments are usually more important to buyers than the sales price
2. The "out of pocket" cash needed at settlement / closing is a big factor with buyers
3. All buyers want to cash in on a good deal
4. Buyers have often shopped the competition and know your home compares
5. Buyers recognize value and shy away from overpriced homes
6. Buyers do not want to pay for your mistakes ( for example, you paid too much when purchased, over-improving the home, poor-quality remodeling jobs, etc.)
7. Buyers have no interest in how much money you need to realize from the sale to make your next move
8. Buyers who work with a buyer's agent mean business. They are ready to negotiate and close the deal.